The "Everybody Dance Now" section at Showtown Museum in Blackpool is an immersive gallery celebrating the town’s iconic role in dance history. It highlights Blackpool as the spiritual home of ballroom dancing, tracing its origins from the working-class holidaymakers who frequented the town’s grand Victorian ballrooms. The exhibit features spectacular costumes from BBC’s Strictly Come Dancing, including dresses designed by Vicky Gill, and explores Blackpool’s importance to Northern Soul and Big Band dance culture. Visitors can step onto the dance floor, view glittering ballroom dresses, and even learn about the craftsmanship behind the costumes.

This dance section closely ties into Blackpool’s vibrant Capital of Dance festival, a month-long celebration every July dedicated to dance, movement, and physical theatre. The festival features live shows, street performances, workshops, and social dances spanning genres from ballroom elegance to contemporary styles. The "Everybody Dance Now" gallery at Showtown provides a perfect historical and cultural backdrop to the festival, enriching visitors’ experience of Blackpool’s dance heritage during the festival days.

Thus, "Everybody Dance Now" at Showtown Museum offers both a historical journey and an interactive experience that complements the daily festivities of the Capital of Dance festival throughout July.

TICKET PRICES - General Admission

Adults aged 16+ - £9.50

Children aged 4-15 - £4.50

Children aged 3 and under - FREE

Carer - FREE

National Art Pass member - FREE